How do Online (Internet) Marketing work?
If retailers like Amazon can track faceless customers and convert the data collected into usable customer profiles, there could be something useful in that technology to track the gamers activity and convert them into learner profiles.
Wikipedia listed the following attributes for Internet Marketing:
- Measurability: Almost all aspects of an online campaign can be traced, measured, and tested.
[okay, important keywords]The advertisers either pay per banner impression (CPM), pay per click (PPC), or pay per action accomplished. Therefore, it is easy to understand which messages or offering are more appealing to the audience.
[researchers can focus on the action accomplished part...] - Response and immediate results: Since the online marketing initiatives usually require users to click on the message, go to a website, and perform a targeted action, the results of campaigns are immediately measured and tracked.
[suppose we hang a sign under a lever, and provide several levers... players must read and understand the signs, and pulled the correct levers... which will open a series of doors/activate a series of locks... Hmmm.]